We are seeking a Digital Marketing Specialist to execute digital marketing campaigns that effectively drive demand, communicate our growing company’s brand, generate qualified leads for the sales team, and expand our customer footprint.
The Digital Marketing Specialist is responsible for driving and delivering SEO, SEM, email marketing, and social media strategies, which includes managing campaigns that lead to improved organic search results and driving the paid and organic strategies for social media. The Digital Marketing Specialist is an expert in building a company’s digital presence by creating and leveraging content and other marketing collateral to increase organic traffic. They understand and advocate for the use of paid and organic social media as meaningful channels to engage, educate, and convert targeted audiences. Additional responsibilities include email marketing and partnership marketing.
Who are you?
You are a digital expert with a proven record of increasing a company’s online presence through SEO, SEM, and social media.
You love metrics and you use data to drive decisions that improve the company’s digital presence.
You are Google Analytics certified, or have a similar level of skill, and are intimately familiar with Google Ads and paid social ads.
You have built email marketing campaigns and have a history of keeping clean, well performing lists.
You are a passionate, talented, clear communicator who loves expressing new ideas.
You are detail-oriented and a self-starter excited about helping build a young company.
You are a team player and enjoy engaging those around you in the work you’re doing.
You have a minimum 3 years’ marketing experience – bonus points if it’s in a B2C SaaS setting.
Experience executing multi-channel digital campaigns; bonus points if you have appropriate certifications.
Excellent testing and optimizational skills as they relate to ad and content performance.
Experience with leveraging CRM and marketing automation tools.
Proficiency with Google apps suite, Adobe Creative Suite/Cloud, and Asana (preferred).
What do we offer?
A truly collaborative environment with a management team that wants to hear your ideas.
A technology- and science-based company poised for phenomenal growth.
The opportunity to build and own the digital marketing strategy for a tech start-up.
Competitive compensation commensurate with measurable successes.
THIS IS A CONTRACT POSITION and is remote. Raleigh-Durham area preferred.
Send your cover letter and resume to firstname.lastname@example.org with a few sentences on why you believe this is the right opportunity for you!